Shelby, the Academy’s Lead Strategist, has a dynamic background working with some of Australia’s fastest-growing fashion brands. With agency and in-house experience, she has specialized in digital strategy, paid ads, digital design, and brand identity. Brand experience includes: Handsom, Pared Eyewear, Ziggy Denim, Arthur Apparel and many more.

Adele has over 13 years of experience working in both traditional and digital marketing. Her career experience includes leading the Social Media team at Retail Zoo (Boost Juice, Betty’s Burgers, Salsa’s & CIBO Espresso), Paid Content Manager for L’Oreal Paris and working across a magnitude of startups and small businesses as a freelance strategist.

Aimee is an exceptional paid media buyer with 8+ years experience. Specialising in Meta, Pinterest, and TikTok ads she has a proven track record of developing and executing effective paid media strategies that scale e-commerce revenues. Her client experience includes Wittner, Posy, Sabbia Co, Twoobs and Le Tan.

Dani leads strategy, performance and retention for service-based businesses. Her specialty is Meta advertising, planning, building and optimising full-funnel structures that turn first-touch awareness into booked appointments and returning clients. Beyond paid social, she is experienced in driving growth through organic social management, commercial photography, e-commerce management and Klaviyo automations, all underpinned by clear data-led reporting.

Isabelle resides as Chain Social’s Google Ads Guru, with lead paid search marketing experience across fashion, lifestyle, education and aesthetic services. Her paid search specialty lies in crafting holistic funnel strategies that create consistent sales growth with high-converting, brand-aligned ad placements.

With a suite of digital marketing experience across skincare, fashion and lifestyle industries. Amelia’s eye for detail and specialised Klaviyo expertise has seen her transform brands online revenue dramatically. Brand experience includes: Birkenstock, Silk Laundry, Swissline, Moxie and RMIT.

With a robust background in championing the complete spectrum of organic social media operations. Nicole’s dedication lies in implementing global marketing strategies to deliver engaging campaigns and boost brand exposure. She most recently led the Social Media team at Tiger Mist/I.AM.GIA, navigating dynamic market landscapes to optimise brand impact, consistently achieving results in growth and audience engagement.

With an innate passion for all things creative. Tarryn draws on 18 years of industry-specific experience to craft brand stories into experiences. With a strong belief in the power of collaboration, and a talenting for blending emotion and strategy, she leads the team to nurture creativity at every stage.

Shelby is the founder of Australia’s largest digital and brand marketing agency, Chain Social. Referred to as e-commerces leading trailblazer, Shelby is behind some of Australia’s largest eCommerce brands growth including Bangn Body, JSHealth Vitamins, Adairs, Gem and more.

With 8+ years of experience in the creative industry, Lauren brings a dynamic blend of design expertise, strategic thinking, and artistic vision to her work. Beginning her career as a graphic designer, she has since evolved into the role of Art Director, leading brand creative visuals across both agency and in-house environments. Lauren is known for her ability to distil brand values into compelling visual narratives, consistently pushing creative boundaries to deliver work that is as meaningful as it is memorable.

Jasmine is an accomplished Senior Account Manager at Chain Social, with 7+ years of sales and marketing experience, specialising in Meta and Pinterest ads. With a keen eye for growth opportunities and brand direction, she has scaled some of Australis’s biggest brands. Her client experience includes Your Reformer, portier, Pilgrim Clothing, Simone Perele & more.