What platforms should I be advertising on?

There is no blanket answer for determining what paid platforms are best for advertising, as it really depends on multiple factors such as your business type, your target audience, your budget, and your marketing goals. Each platform has its own strengths and weaknesses and can play a vital role in helping you hit your goals. To determine which platform is right for your business goals, we recommend watching THIS MODULE .

How do I set up a Meta Business Manager account?

1.  Create a Personal Facebook Account

•  If you don't already have a personal Facebook account, you'll need to create one. This account will be used to manage your Meta Business Manager account. 

     2. Access Meta   Business Manager

•  Go to the Meta Business Manager
   

     3. Create Your Business Manager Account

•  Click on the "Create Account" button.
•  Log in with your personal Facebook account if prompted.
•  Fill in your business details, including your business name, your name, and your business email address. Ensure you select the correct timezone and currency as this can’t be edited in the future.
•  Click "Next" to proceed. 

    4. Enter Your Business Details

•  Provide additional business information such as address, phone number, and website.
•  Select the primary use for the Business Manager account
•  Click "Submit" to create your account. 

5. Verify Your Email Address

•  Meta will send a verification email to the business email address you provided.
•  Check your email and follow the instructions to verify your email address.

6. Add Your Business Assets

•  Once your account is set up, you can start adding assets such as Facebook Pages, ad accounts, and Instagram accounts.
•  Go to the Business Settings and select "Accounts" to add these assets.
•  Follow the prompts to add or claim your business assets.

 7. Add People to Your Business Manager

•  In the Business Settings, go to the "People" section.
•  Click the "Add" button to invite people to join your Business Manager.
•  Enter their email addresses and assign them roles (e.g., Employee, Admin). You can use their work email address for this step.  

 8. Set Up Payment Methods

•  Go to the "Payments" section in Business Settings.
•  Add a payment method for your ad accounts to start running ads.

 9. Complete Business Verification (if required)

•  For some advanced features or higher spending limits, Meta may require you to verify your business.
•  Follow the instructions provided in the Business Settings under "Security Center" to complete the verification process.

Tip: Use Two-Factor Authentication: Enable two-factor authentication for added security.

How do I build out my campaigns and ads?

Although similar, each platform has different objectives and steps to build out your campaigns. We recommend heading to each platforms “Launching Into Success” module and follow along as you build out you first campaigns. 

How much budget do I need to run ads?

There are multiple factors to consider before defining your budget, such as objectives, location & the nature of your business. We recommend THIS MODULE to help you allocate ad spend.  

What type of objectives should I be running?

This can vary on so many things! We recommend watching THIS MODULE to learn about the different objectives and how each can play a role in achieving your business goals.  

What ad content should I be using?

This can again vary on a lot of factors, but generally we suggest having a strong mix of ad content so you can truly test what works for your business. This can include UGC, lo-fi content, campaign or studio photography, professional videography, graphics, animation, founder content, GIFs and catalogs! We recommend checking out THIS MODULE to learn about creating ad content that converts in conjunction with THIS MODULE which provides a content checklist. 

How many ads should I be running in each ad set?

 Each campaign has different best practices, and your budget also plays a significant part in how many ads you should have in each ad set. Typically we advice on having a minimum of three ads running in each ad set, each with different hooks/ content types so you can ensure you have ads that can resonate with a wide range of potential customers.

How long does it take for my ads to start seeing results?

This can vary on your campaigns objective, budget, the platform you're advertising on and the nature of your business. Typically, we find that it can take 2-4 weeks for your new ads to get out of the learning phase and start to see consistent results.

How do I optimise my campaigns?

 There are so many ways you can optimise your campaign performance, we recommend checking out THIS WEBINAR RECORDING where we show a live demonstration on how to optimise your Meta account.

How do I report on my ads performance?

There are many ways you can report on your ad performance, we recommend heading over to the REPORTING & OPTIMISATION MODULES to find out metrics and tools you can use for reporting.

How do I set up email marketing automation?

If you are new to email automation, we recommend you start with our FOUNDATIONAL MODULES HERE.

To set up email marketing automation, you will need to choose a marketing automation provider like Klaviyo, import your customer data (email lists), and decide which automations will increase revenue the most based on historical business data.
 

Which are the best email marketing automation tools?

The best email marketing automation platform combines customer data, segmentation power, and hundreds of integrations to personalise email automations for ecommerce businesses.

Klaviyo, for example, has 300+ pre-built integrations with tech platforms like Okendo, Smile, and LoyaltyLion to help send personalized email marketing automations.

We recommend watching THIS MODULE on why Klaviyo is our favourite ESP. 

I am thinking about migrating over to Klaviyo from my current ESP. What will this involve?

A Klaviyo migration is entirely dependent on the amount of data being transferred across, as it involves syncing all profiles and templates across and re-setting up pre-existing automations, forms and segments into your new account.

Your options are also dependent on which ESP you are migrating from. For Mailchimp, Constant Contact, Campaign Monitor, Hubspot, Listrak, Sailthru and Salesforce Marketing Cloud, Klaviyo has a detailed support article with specific guides on each.

Chain also offers a complete migration service at a charge of $2,750 + GST. Please email [email protected] to book. 

My eCommerce platform (for example: SquareSpace) does not natively integrate with Klaviyo? What are my options?

Whilst Klaviyo is the top recommended ESP for ecommerce businesses, not every brand will necessarily suit this platform depending on their services and customer model. It is best advised to book a demo call with Klaviyo directly to best understand if their pricing and framework works for you and your custom integrations or POS system.

Zapier is a good alternative for non-native integrations, however is a case by case basis on worth. Zapier can get the job done with some integrations, but it can also be expensive. A custom integration would require developers using Kaviyo APIs and SquareSpace APIs, which may become costly.

Overall, it is advised to speak directly to both Klaviyo and the integration you are considering to sufficiently weigh up your options and analyze the cost/benefit.

I need help with custom APIs and non-native Klaviyo integrations - who am I best to contact?

Doing an API integration requires developer resources, which will allow you to track and trigger off more metrics than native integrations. It is best advised to contact your developer, or hire a freelance developer (if you do not have one on your team) who is familiar with using APIs.   

From there, it is recommended the developer use Klaviyo's API docs. Klaviyo can also get someone on their team to give them some guidance. If you are working alone with no developer on hand, we'd recommend introducing you to a Klaviyo Partner that you could hire for the dev work. 

What metrics should I track to measure the success of my email marketing campaigns?

Metrics such as click rate, open rate, placed order rate and ROI are crucial for measuring the success of email campaigns.

For signup forms, conversion rate and list growth rate are key.

Determine which metrics align with your campaign and track them consistently.

Importantly, do not forget metrics around sender deliverability, for example; unsubscribe rate, spam rate and bounce rate.

Further support on reporting can be found in THESE MODULES.

How do I build an eDM campaign into Klaviyo’s builder?

If you have designed your email in Photoshop/ Illustrator/ Canva, export your individual slices out and save them as either PNGs, JPGs, or GIFs, then import them into Klaviyo.

Ensure GIFs are kept under 5 KB file size (recommended under 600 KB as best practice).

Importing and building into Klaviyo should be very intuitive using the drag & drop feature, and we also have video tutorials of this under THESE MODULES should you have more questions.

Alternatively, feel free to send us your Canva/ Photoshop slices and we can execute the build on your behalf by booking in an execution slot via the Support Call hub.

How can I easily create on-brand emails without having to come up with something new each time or engaging a designer?

Make the most of Klaviyo’s ‘templates’ tab, found under ‘Content’ in the far left hand panel. 

This will allow you to build a template and simply clone it or import it into future email flows and campaigns to then edit from there, saving you time and ensuring the content feels on-brand to previous designs. 

Within the email editor itself, you can also utilise Klaviyo’s ‘universal blocks’ by starring individual favorited blocks.  Use this for your headers, footers and product blocks to save you design time.


I would like to build out an Abandoned Cart flow but need help installing the coding snippet into my Shopify theme - how do I do this?

The steps in this article outline how to create a custom Added to Cart event for Shopify.

This will track when a customer adds an item to a cart, which you can use to trigger an abandoned cart flow.

It is best advised to enlist the help of a Shopify developer to install this snippet. If you do not have a web developer on hand, reach out to us directly for further assistance.

What email flows are available / what should I be implementing?

There are countless email automations available to nurture new leads, stay top of mind, set and forget as well as retain loyal customers through post purchase journeys. At the very least, it is recommended you have a Welcome Series, Abandoned Cart and Abandoned Browse flow set up as these are the highest revenue-driving flows. Watch THESE MODULES on Email Automations to learn how to build these, best practices, as well as the many other automation options to consider implementing.

How does organic social media differ from paid social media?

Organic social media refers to your brand’s innate ability to build organic reach and engage an audience without the use of spend or paid promotion.

Organic social media relies on shareable content, building a strong online community through the use of community management, and fostering connections with key influencers.

Contrarily, paid social media utilises sponsored content, marketing to a wider audience that stretches beyond your organic reach. Depending on the social channel, paid methods can take the form of sponsored posts and stories, digital advertising and paid partnerships with brand ambassadors.

If you are new to Organic Social we recommend you watch THESE MODULES.

How does organic social media complement paid social media strategies?

Finding the balance between organic and paid strategies is crucial for achieving social media goals. Organic reach builds authenticity and genuine engagement, and paid strategies work to complement these efforts through boosting visibility and driving conversions.

It is strongly advised to analyze metrics and performance data regularly to adjust your strategy and reallocate resources effectively between organic and paid efforts.

Which social media channel is best suited to my business?

There are various platforms available to you, each providing unique opportunities worth exploring and leveraging to enhance your business’ online presence.

Instagram is great for visually showcasing your brand and engaging with your audience using imagery and storytelling, whereas TikTok offers a dynamic and viral platform through short-form videos, which could help you reach your target demographic effectively, and increase engagement metrics overall.

Meta provides value due to its wide reach and diverse advertising solutions, allowing you to engage your audience through various content formats, while Pinterest works as a visual discovery platform showcasing brand creativity, and allows you to connect with users looking for inspiration.

How can I set realistic goals for social media campaigns?

Start by identifying and defining the specific metrics that will be used to measure the success of your organic social media efforts. By establishing clear and relevant metrics you can track progress, evaluate performance and make informed decisions to optimise your social media strategy.

Consider looking at increasing brand awareness, boosting engagement and interactions, driving traffic to the site, and enhancing customer loyalty and satisfaction. 

Conduct a competitor analysis to enhance best practice; paying close attention to unique offerings you can provide, carving out a distinctive position for your brand and resulting in a competitive edge.

What are the best tracking and measuring tools to monitor engagement metrics?

Accessing the professional dashboard found in the back end of your social media platforms along with tools such as Agency Analytics, to help determine the reach of your content by analysing the number of impressions, shares, likes, comments and saves.

Include UTM tracking to better determine the correlation between link clicks and number of conversions, and discount codes as a means to track the success of influencer collaborations. 

How can I maintain a consistent and engaging presence across social media?

Establishing a consistent tone of voice across organic social media is essential for building brand recognition and trust. Commit to understanding your audience’s persona, developing brand guidelines and values, and maintaining visual continuity across graphics and content themes.

How can I build brand loyalty and cultivate a strong community?

 Begin by conducting thorough market research to recognise your demographic, interests and preferences using social media analytics and surveys. Welcome feedback from your community through interactive features and gamification, as well as encouraging your audience to create and share brand related content.

What is the best way to maximise my organic social media presence across both Instagram, TikTok?

Review our MODULES to discern the very many ways of exercising these platforms to their full potential. Unlock the importance of developing distinct content pillars, defining brand essence and tone of voice, as well as fostering a strong community presence.

How do I find the right Influencer for my brand?

Start by clearly defining your target audience and brand values. Then use influencer marketing platforms, social media searches and analytic tools to identify influencers whose audience aligns with your brand.

Look for engagement rates, authenticity and relevance rather than just follower count. 

Learn more via THESE MODULES.

What metrics should I track to measure the success of influencer campaigns.

Metrics such as engagement rate, reach, clicks, conversions, brand sentiment and ROI is crucial for measuring the success of influencer campaigns. Determine which metrics align with your campaign and track them consistently.  

Learn more via THESE MODULES.

How do I negotiate rates with influencers?

Negotiate compensations based on actors such as the influencers reach, engagement rate, content quality, exclusivity, usage rights and campaign deliverables. Consider offering a combination of monetary payment, free product, affiliate commission or other incentives. 

Learn more via THESE MODULES.

Should I work with Micro or macro influencers?

You should engage in both Micro and macro influencer. Micro influencers often offer higher engagement rates and authenticity, while macro influencers provide broader reach. Choose based on campaign goals and budget. 

Learn more via THESE MODULES.

How do I ensure that influencer content aligns with my brand values and guidelines?

 Clearly communicate your brand values, guidelines and expectations to influencers before your campaign starts. Provide them with a detailed brief, creative direction and examples of content that resonates with your brand. Review content drafts and provide feedback if necessary. 

Learn more via THESE MODULES.

How do I maintain long term relationships with influencers?

Foster genuine relationships with influencers by engaging with their content, offering constructive feedback, and showing appreciation for their work. Provide ongoing opportunities for collaborations, exclusive perks and incentives to keep them motivated and loyal to your brand.

Learn more via THESE MODULES.

How can I update / modernize my branding without doing a full brand redesign?

Introducing a new, more on-trend font that still aligns with your brand can give the entire visual identity a lift across web, social media and email communications.

If you would like assistance with aligning/choosing a new on-trend font, please book a 1-on-1 support call with Tarryn via the Support Call hub.

What’s lacking in my product page?

The following are base UX items that should be included in an eCommerce product page:

I would suggest adding reviews, more (and/or better) images, introducing an accordion style section that neatly presents popular information like USPs & benefits (potentially including custom icons) key ingredients, shipping info, directions, social proof and dynamic feed of UCG, ‘you may also like’ module, and any other custom sections that may interest a potential customer.

You can watch our website optimisation and checklist MODULE HERE. 

I have trouble writing copy for my websites, EDMS and socials?

Do you have a TOV document? If not, it’s such a useful tool to have and arms you with a list of words and phrases that your brand regularly (or never!) uses and examples in the context of web, ads and email marketing.

You can produce your own TOV and guidelines using THESE MODULES.

How can I easily create on-brand graphics without having to come up with something new each time or engaging a designer?

We can create a suite of template graphics in Canva so that you can easily update text and images depending on the promotion.

There is a one-off fee of $950 + GST. Email [email protected] to book this in.

Our photography isn’t very premium and doesn’t show our products in the best light?

It is best to arrange a 1-on-1 support call with our Chain Creative Content Producer who can review your current imagery and suggest the best approach in terms of photography.

Ie. Half day/Full day, use of models, moodboarding and lighting to suit your brand style.