Shelby Van Zwol
Founder of Chain Social and marketing powerhouse.
Get started today before this once in a lifetime opportunity expires.
By subscribing to Ecommerce Academy you gain access to Shelby Van Zwol's trainings, as well as specialist training by her team of experts across paid, social, email, influencer and more.
Inside the Academy you have the option to pay for a support retainer, which allows you access to 6 x 1:1 support calls each month. A senior specialist team on speed dial to support you business!
Instantly gain access to over 150+ pre-recorded modules from Meta, Google, Pinterest and TikTok media buying, as well as Instagram, TikTok and Pinterest organic social strategies that convert.
Also gain instant access to bite-sized training modules covering nailing your Klaviyo email automation, campaign and SMS strategy to the 'Why' and 'How' of Influencer Marketing.
Empower your internal team and directly increase your ROI - our
program does not require hours of inconvenient DIY training.
IF YOUR BUSINESS FALLS INTO THE FASHION,
BEAUTY, LIFESTYLE OR WELLNESS NICHES YOU'VE
FOUND YOUR HOME!
Having worked with 500+ of the country's best start-ups and heritage brands, and
having delivered over $ 1 billion in attributable ecommerce revenue.
Unlock INSTANT ACCESS to our holistic ecommerce marketing
training, to grow your business and knowledge in 2025.
PSA. We have limited spots remaining! Once we're at capacity you'll need to join the waitlist.
I went to the Chain Social Career Girl era event and it was so great. It taught me not only the fundamentals of Meta Ads (I knew enough to be dangerous) but also the hands on strategies to implement in my account today. Really strong recommend. Inspirational day."
Sally McPherson
Shelby and the Chain Social team are full of energy and deep expertise that is hugely v appreciated to be around. Highly recommed."
Oliver Howard
I learnt so much! The content was so informative and really well presented
Chelsea, Preta Prep
It was really fantastic and so helpful - I LOVED it!
India, Core Culture
Great insights, super practical application of knowledge and love that it was relaxed environment to encourage collaboration and questions.
Mikelea, Attached
Shelby and Adele’s experience and attentiveness to the needs of the attendees is UNMATCHED! Obsessed with the learnings, the presentation and the overall VIBES!
Montana, Moda Media
A lot of easily digestible content was covered in short period. Well put together.
Shervin, SM Consulting
This was by far one of the most educational and beneficial investments i have EVER made, actually no this IS the best investment i have ever made.
Emily, Skape Brand Haus
I thought the class was amazing! It was super inspiring to see both Shelby & Adeles knowledge on not only on Meta advertising, but also on marketing in general!
Georgia, Scissor & Stone
I had been searching for a Meta Ads master class in Melbourne for so long and finally found yours! It was amazing
Amanda
I took my employee, Mia, along to get her trained up in Meta Ads & even though I'm experienced in Ads, still took a lot of value away from the day to validate/solidify some of the strategies we implement with our clients
Sarah, Cymbal Agency
I really resonated with Shelby, Adele and Chain's approach to performance marketing that gives strong consideration to brand and strategy. Really appreciated the context and info given.
Sarah
I loved how the session helped to place structure around running ads (which works wonders on my brain!) Also, the candid hacks and tips along the way were incredibly helpful
Jen
Just blew my mind how perfect this course was for what we needed at the right time and how to structure everything
Arissa, Class A Jewellers
I have come away with so many insights and a greater understanding of Meta ads. The overall structure made it incredibly easy to follow.
Anais, Paola & Sebastian
I went to the Chain Social Career Girl era event and it was so great. It taught me not only the fundamentals of Meta Ads (I knew enough to be dangerous) but also the hands on strategies to implement in my account today. Really strong recommend. Inspirational day."
Sally McPherson
Shelby and the Chain Social team are full of energy and deep expertise that is hugely v appreciated to be around. Highly recommed."
Oliver Howard
I learnt so much! The content was so informative and really well presented
Chelsea, Preta Prep
It was really fantastic and so helpful - I LOVED it!
India, Core Culture
Great insights, super practical application of knowledge and love that it was relaxed environment to encourage collaboration and questions.
Mikelea, Attached
Shelby and Adele’s experience and attentiveness to the needs of the attendees is UNMATCHED! Obsessed with the learnings, the presentation and the overall VIBES!
Montana, Moda Media
A lot of easily digestible content was covered in short period. Well put together.
Shervin, SM Consulting
This was by far one of the most educational and beneficial investments i have EVER made, actually no this IS the best investment i have ever made.
Emily, Skape Brand Haus
I thought the class was amazing! It was super inspiring to see both Shelby & Adeles knowledge on not only on Meta advertising, but also on marketing in general!
Georgia, Scissor & Stone
I had been searching for a Meta Ads master class in Melbourne for so long and finally found yours! It was amazing
Amanda
I took my employee, Mia, along to get her trained up in Meta Ads & even though I'm experienced in Ads, still took a lot of value away from the day to validate/solidify some of the strategies we implement with our clients
Sarah, Cymbal Agency
I really resonated with Shelby, Adele and Chain's approach to performance marketing that gives strong consideration to brand and strategy. Really appreciated the context and info given.
Sarah
I loved how the session helped to place structure around running ads (which works wonders on my brain!) Also, the candid hacks and tips along the way were incredibly helpful
Jen
Just blew my mind how perfect this course was for what we needed at the right time and how to structure everything
Arissa, Class A Jewellers
I have come away with so many insights and a greater understanding of Meta ads. The overall structure made it incredibly easy to follow.
Anais, Paola & SebastianThe game has changed. The paid advertising landscape is evolving faster than ever, and if you’re not adapting, you’re falling behind.
This masterclass is your shortcut to staying ahead of the curve, taught by two of Australia’s top industry leaders.
Together, they’ll reveal the latest strategies that power Australia’s most successful beauty, fashion, and lifestyle eCommerce brands. The masterclass is updated regularly to ensure real-time relevance.
Founder of Chain Social and marketing powerhouse.
One of Australia’s leading media buyers, managing over $10M in ad spend annually for brands such as
+ 100’s more
Set the right KPIs, budgets and objectives so you stop wasting spend and start scaling with intention.
Learn the exact frameworks we use to build campaigns that hold performance – even as spend increases
Understand how Meta actually finds buyers today — and how to work with the algorithm, not against it.
Know exactly what ad formats to use at each stage of the funnel with real examples that convert.Plus enjoy a live interactive ‘motivator’ workshop.
Watch campaigns built in real time — including Awareness, Advantage+ and Dynamic Product Ads – so you can replicate them with confidence.
Learn how to read performance properly, attribute results accurately and make optimisation decisions with clarity.
This masterclass is built for anyone with under two years’ Meta Ads experience – whether you’re just starting or looking to sanity-check and refine your approach.
Prefer to learn at your own pace? The full on-demand version is available to replay 24/7 here.
Over 1,500 people have attended since 2024 and our 5-star reviews speak for themselves!
Our training covers foundational Meta Advertising strategies that apply to all industries. However, practical examples are geared toward eCommerce.
The ROI speaks for itself—this $605 investment could bring exponential growth to your business or career. Plus, it’s tax-deductible AND comes with an on-site lunch, afternoon tea and exclusive networking opportunities.
Director of Chain Social
13 years experience
Digital Team Lead
Social Team Lead
Email Specialist
Social Specialist
Paid Specialist
as well as keynote panel discussions from Australia's leading founders.
UNLOCK THE REPLAY NOW
Get 16+ hours of keynote content, panel discussions & strategy sessions. Available to watch from on demand. Please note - Meta Presentation is not included in the replay.
Full 2-Day Experience: Enjoy live-stream access to sessions across both summit days, capturing the complete, in-person agenda virtually.
Expert-Led Sessions: Gain direct insights from Chain Social and high-profile platform partners like Pinterest, TikTok, and Klaviyo, alongside successful brand founders.
*Meta panel is not available for on-demand replay
Actionable Takeaways: Walk away with ready-to-use, plug‑and‑play BFCM strategies that you can implement immediately to drive results.
Founder of Chain Social, Shelby Van Zwol leads one of Australia's top digital engines for eCommerce growth — scaling beauty, fashion and lifestyle brands into household names.
Recognised as one of B&T’s Top 3 Women in eCommerce 2025, Shelby has overseen $300M+ in ad spend and is the strategic force behind some of the most explosive BFCM results in the country.
This August, she’s pulling back the curtain on the exact strategies powering record-breaking revenue — so your brand doesn’t just survive Black Friday, but dominates it.
Amelia is the retention weapon behind some of Australia’s best-known beauty, lifestyle and wellness brands including MECCA Cosmetica — with Klaviyo flows that convert and campaign strategy built for serious scale.
With a sharp eye for detail and deep eCommerce experience, she’s helped brands like Ena Pelly, Mossman, Saint Louve, Deering, Pilgrim and Heritage Brands unlock revenue through smarter segmentation, automation and BFCM-ready strategy.
As an agency owner or creative freelancer, you've likely dreamt of reaching that next level: a business that grows without you constantly burning out, clients who respect your value, and a team that operates autonomously. But how do you get there?
Well if pricing your services feels like a huge guessing game, consistent profitability seems out of reach and preparing custom proposals that actually convert feels like a stab in the dark— this masterclass is for you.
THE PATH TO SUCCESS CAN FEEL OVERWHELMING, LIKE YOU’RE MISSING A SECRET ROADMAP — until now.
In her Agency Accelerator Masterclass, she pulls back the veil on what it really takes to build and scale a thriving agency — stemming from eight years of experience.
Everything so generously shared from pricing your services to niching down, hiring and firing, managing cash flow, and structuring your team; this masterclass is packed with actionable insights you won’t find elsewhere.
1.How to find your niche and exchange value in a landscape that is ultra saturated.
2.The infamous battle of pricing your services — how to price and track profitability (from someone who does this with ease)
3.Invoicing and cash flow management practices that support agency/freelancer success!
4.Resource management including how to hire (and fire) fast
5.Structuring your team (or contractors) including what hires come first for organisational success
6.Operational considerations including client agreements, insurances and workflow systems
7.Insight to Chain Social's tech stack, subscriptions and platforms
8.Client on-boarding/off-boarding management
9.Proposal/pitch deck considerations; what needs to be included for high success rates
10.Balancing your life, business and legacy.
1.How to find your niche and exchange value in a landscape that is ultra saturated.
2.The infamous battle of pricing your services — how to price and track profitability (from someone who does this with ease)
3.Invoicing and cash flow management practices that support agency/freelancer success!
4.Resource management including how to hire (and fire) fast
5.Structuring your team (or contractors) including what hires come first for organisational success
6.Operational considerations including client agreements, insurances and workflow systems
7.Insight to Chain Social's tech stack, subscriptions and platforms
8.Client on-boarding/off-boarding management
9.Proposal/pitch deck considerations; what needs to be included for high success rates
10.Balancing your life, business and legacy.
Shelby is an award-winning marketer, ecommerce angel investor and owner of Australia’s leading digital and creative agency, Chain Social. Often referred to as an ecommerce trailblazer, Shelby has successfully generated over $1 billion in revenue for her clients over the past 8 years.
Having successfully scaled new brands online such as Bangn Body, Cinnamon Baby and GEM as well as partnering with leading Australian heritage names such as Priceline, Adairs, 2XU, Wittner, Simone Perele and Le Tan are amongst her 500+ brand experience.
This isn’t another generic course stuffed with surface-level advice. It’s a practical, generously shared no-fluff masterclass built on real-world agency experience.
You’ll gain access to the exact processes, systems and frameworks that Shelby has used to see success at Chain Social.
An agency owner ready to scale - but unsure of the next step
A creative and digital freelancer looking to transform their side hustle into a thriving business
Anyone who wants to see the real, unfiltered playbook behind a successful agency
This $399 masterclass is your fast track to avoid costly mistakes, save years of trial and error, and finally build the business you’ve envisioned.
WATCH NOW $399The information in this masterclass is intended as a general reference. It does not constitute business, legal or financial advice. All information is general, you should seek professional advice if you wish to pursue the information herewith.
Built by Chain Social. Used by brands, agencies and freelancers who want clarity.
GET THE META ADS BUDGET CALCULATOR $19Instant download. One-off purchase.
This calculator was custom created by Chain Social, using the same forecasting logic we apply across our client accounts.
Our Digital Director, Adele, deep dives into the strategy behind paid ads budgeting — breaking down how to allocate spend for maximum ROI, and which metrics actually move the needle.
The good news? Getting shortlisted isn't luck - it's a formula.
And after a decade in recruitment, I'm handing the formula over!
This is a no-fluff, no-gatekeeping, straight-to-the-point masterclass built on a decade of real recruiting experience. No padding, no obvious tips you've already Googled - just the specifics on how to get shortlisted.
On-demand video masterclass - watch it in your own time, and rewatch it before every application.
Four CV Master Moves from a recruiter with 10+ years of experience
Latest insight on market trends, what's dictating the recruitment market, and how this might impact your applications
Why your Linkedin matters just as much as your CV (spoiler: it's often seen first)
Immediate access - no waiting, no scheduling
That's less than a round of drinks for advice that could land you your next role
Yes, I want in $39
With experience across high-growth brands like Bondi Sands, elite performance environments within Australian Rules Football (AFL), and her current role at Chain Social, Caity designs HR and business frameworks that act as growth levers, aligning people strategy with commercial outcomes. Caity's experience includes building the team behind one of Australia’s most successful global brands...
With experience across high-growth brands like Bondi Sands, elite performance environments within Australian Rules Football (AFL), and her current role at Chain Social, Caity designs HR and business frameworks that act as growth levers, aligning people strategy with commercial outcomes. Caity's experience includes building the team behind one of Australia’s most successful global brands, leading comprehensive talent strategies, and designing operating models that enable efficiency and scalable growth.
Caity partners with business leaders to design practical, future-fit solutions across organisational design, leadership development, and employee experience. Grounded in insight and empathy, and driven by impact, she helps organisations grow through clarity, capability, and culture.
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