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MASTER YOUR ADS WITH AUSTRALIA'S MOST IN DEMAND META ADS TRAINING

Chain Social’s 15 x sold-out Meta Ads Masterclass is now available for online replay—don't miss this rare opportunity to learn from our Meta Ads intensive 6 hour masterclass.

$399.00 AUD

Meta Ads Intensive Masterclass (Replay)

Join 1,000+ founders & marketers who’ve mastered Meta Ads

Presented by Shelby Van Zwol, voted Top 3 Women in Ecommerce 2025 

 

By subscribing to Ecommerce Academy you gain access to Shelby Van Zwol's trainings, as well as specialist training by her team of experts across paid, social, email, influencer and more.

Inside the Academy you have the option to pay for a support retainer, which allows you access to 6 x 1:1 support calls each month. A senior specialist team on speed dial to support you business!

Instantly gain access to over 150+ pre-recorded modules from Meta, Google, Pinterest and TikTok media buying, as well as Instagram, TikTok and Pinterest organic social strategies that convert.

Also gain instant access to bite-sized training modules covering nailing your Klaviyo email automation, campaign and SMS strategy to the 'Why' and 'How' of Influencer Marketing.

ECOMMERCE Academy OFFERS YOU AND YOUR
BUSINESS A sustainable WAY TO GROW WITHOUT THE
NEED FOR AGENCY OR CONTRACTORS.

Empower your internal team and directly increase your ROI - our
program does not require hours of inconvenient DIY training.

IF YOUR BUSINESS FALLS INTO THE FASHION,
BEAUTY, LIFESTYLE OR WELLNESS NICHES YOU'VE
FOUND YOUR HOME!

Having worked with 500+ of the country's best start-ups and heritage brands, and
having delivered over $ 1 billion in attributable ecommerce revenue.

NOW BEFORE YOU JOIN,
here’s the catch!

WHAT ARE YOU WAITING FOR?

Unlock INSTANT ACCESS to our holistic ecommerce marketing
training, to grow your business and knowledge in 2025.

INSTANTLY access:

PSA. We have limited spots remaining! Once we're at capacity you'll need to join the waitlist.

Chain Social’s 15 x sold-out Meta Ads Masterclass is now available for online replay—don't miss this rare opportunity to learn from our Meta Ads intensive 6 hour masterclass.

This is NOT just another masterclass. It’s invaluable training for:

No. 1

The entrepreneur ready to scale their ecommerce business

No. 2

In-house marketers looking to dominate in their role

No. 3

The marketing professional aiming to boost their CV

No. 4

The business owner seeking to learn the fundamentals to keep their Meta Ads agency/team accountable

No. 1

The entrepreneur ready to scale their ecommerce business

No. 2

In-house marketers looking to dominate in their role

No. 3

The marketing professional aiming to boost their CV

No. 4

The business owner seeking to learn the fundamentals to keep their Meta Ads agency/team accountable

Why you need to purchase

The game has changed. The paid advertising landscape is evolving faster than ever, and if you’re not adapting, you’re falling behind.

This masterclass is your shortcut to staying ahead of the curve, taught by two of Australia’s top industry leaders.

Together, they’ll reveal the latest strategies that power Australia’s most successful beauty, fashion, and lifestyle eCommerce brands. The masterclass is updated regularly to ensure real-time relevance.

Shelby Van Zwol

Founder of Chain Social and marketing powerhouse.

Adele Elliott

One of Australia’s leading media buyers, managing over $10M in ad spend annually for brands such as

+ 100’s more

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What you'll learn:

Get ready to level up your Meta Ads skills in ways you’ve never imagined.

  • Meta Ad Fundamentals – Master KPIs, budgets, objectives, and campaign strategies.
  • Winning Campaign Structures – Learn Chain Social’s proven frameworks for eCommerce success.
  • Audience Targeting – Leverage Meta’s tools to achieve pinpoint accuracy and ROI.
  • Ad Types & Best Practices – Maximise your creative output with carousels, stories, and more (examples included!).
  • Competitor Analysis – Learn insider hacks to spy on competitors’ ads and refine your own.
  • Live Campaign Creation – Follow step-by-step guidance to build high-performing campaigns like Awareness, Advantage+, and Dynamic Catalog Ads.
  • Analytics & Reporting – Grasp attribution models and reporting tools to optimise performance.
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Plus walk away with exclusive swipe files, budget calculators, and funnel templates so you can put your learnings into action immediately.

What they say

550 + LOVE THIS MASTERCLASS

YOUR EXCUSES SOLVED

“I’m not sure if this is for me.”

This workshop is built for anyone with under 2 years experience. So whether you’re new to Meta Ads or a seasoned pro looking to sense-check, this masterclass will deliver undeniable value.

“I don’t have the time.”

This 6 hour masterclass is broken into 20+ mini modules, easy to watch at your own pace. Once purchased, you'll have 30 days to consume the material.

“What if I work for a service-based business?”

Our training covers foundational Meta Advertising strategies that apply to all industries. However, practical examples are geared toward eCommerce.

“What if it’s not worth the price?”

The ROI speaks for itself—this $399 investment could bring exponential growth to your business or career. Plus, it’s tax-deductible.

YOUR EXCUSES SOLVED

“I’m not sure if this is for me.”

This workshop is built for anyone with under 2 years experience. So whether you’re new to Meta Ads or a seasoned pro looking to sense-check, this masterclass will deliver undeniable value.

“I don’t have the time.”

This 6 hour masterclass is broken into 20+ mini modules, easy to watch at your own pace. Once purchased, you'll have 30 days to consume the material.

“What if I work for a service-based business?”

Our training covers foundational Meta Advertising strategies that apply to all industries. However, practical examples are geared toward eCommerce.

“What if it’s not worth the price?”

The ROI speaks for itself—this $399 investment could bring exponential growth to your business or career. Plus, it’s tax-deductible.

Buy Now Enroll Button
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What you’ll unlock:

masterclass 1

Marketing Mastery (exclusive!)

The ultimate playbook for brand strategy, digital marketing and optimisation.

Set your digital strategy up for success:

  • The true foundation - Brand v. Marketing
  • Understanding the digital ecosystem
  • The Conversion Marketing Equation
  • Choosing the right platform mix based on business cycle
  • How to optimise your website conversion rate
  • Understanding creative hierarchy
  • Plus calculators, swipe files and templates.
UNLOCK THE REPLAY Enroll Button

With Shelby Van Zwol and Bonnie Samson

5.5 hrs.

masterclass 2

Meta Ads Intensive

There is a reason this material has sold out 18 times!

A deep dive into:

  • Platform changes coming June 6
  • Winning ad structures
  • Smart budget allocation
  • Creative testing frameworks, motivator workshop and content types
  • Optimisation strategies used by top advertisers
UNLOCK THE REPLAY Enroll Button

With Shelby Van Zwol and Adele Elliott

5.5 hrs.

masterclass 3

TikTok Organic Growth

A strategic approach to organic TikTok: grounded in platform behaviour, cultural trends and performance insights.

Set your strategy up for success:

  • The foundation of a 2025 social strategy
  • Content pillars and formats
  • Account optimisations + SEO hacks
  • The content hooks you need to know
  • How to edit (like a pro!) with real-time editing workshop
  • The infamous TikTok Algorithm
  • Tools, frequency, reporting + more
UNLOCK THE REPLAY Enroll Button

With Nicole Alliovic and Sidonia Barwood

5.5 hrs.

masterclass 4

TikTok & Pinterest Ads

Maximise your media buying across emerging platforms:

  • TikTok Ads Fundamentals + Strategy
  • Creative development tailored to each platform
  • Pinterest Ads Fundamentals + StrategyAudience targeting that scales
  • Conversion and performance tracking made easy
UNLOCK THE REPLAY Enroll Button

With Adele Elliott and Aimee Smart

5.5 hrs.

masterclass 5

Email Marketing & Automation

Everything you need to turn browsers into buyers:

  • Automation sequences that sell
  • SMS marketing strategies
  • Retention techniques used by high-growth brand
UNLOCK THE REPLAY Enroll Button

With Amelia Cincotta and Aimee Smart

5.5 hrs.

"I was unsure what to expect going into a week of intense learning in Fiji, and my expectations have absolutely been exceeded."

Leah Werjutina

“I would 1000% recommend this retreat”

Gabbi Byrne

Dotti

“The ROI from this content is incredible”

Mel Read

Forex For Women

“How much creative they test for ads was mind blowing”

Taryn O'Donnell

Club Sticky

Meet Your Retreat Hosts

SHELBY VAN ZWOL

Director of Chain Social

13 years experience

Adele Elliott

Digital Team Lead

Nicole Alliovic

Social Team Lead

Amelia Cincotta

Email Specialist

Sidonia Barwood

Social Specialist

Aimee SmarT

Paid Specialist

Included In Your Replay Access:

For only $1995, instantly access:

Enjoy 120 days access to the material from date of purchase.

UNLOCK THE REPLAY Enroll Button

Or become a Chain Academy member

  • Five incredible sold-out masterclasses to watch on-demand, anytime, anywhere
  • 30 hours of digital marketing training led by Australia's best
  • Worksheets, swipe files, templates + more
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The strategies shared at Fiji changed businesses — now they can change yours!

FAQs

You will have access to watch the masterclass replay material for 120 days from purchase.

You will be redirected to our training portal - simply click 'Masterclasss Replays' and you'll be able to access on demand.

This material is built for brand founders, in-house marketers, and eCommerce teams ready to upskill. Whether you're running a 7-figure brand or just getting serious about your digital strategy, these sessions meet you where you’re at - with actionable insights, real examples, and expert frameworks that work.

Across 30+ hours of replay content, you’ll learn:

  • Brand positioning, marketing foundations & funnel frameworks
  • Paid advertising on Meta, TikTok, and Pinterest
  • Email marketing, SMS, and automation strategies
  • Content, copywriting, and campaign planning
  • Platform setups, conversion rate optimisation, and more

Every session is led by real experts with hands-on experience with fashion, beauty, and lifestyle brands.

We accept all major debit and credit cards, as well as Apple Pay and Google Pay (depending on your browser/device). If you require an invoice for company payment or reimbursement, please email [email protected].

Yes, this masterclass retreat replay is available to our Chain Academy members. Interested in joining? Submit here or book a discovery call.

Yes! Most of our attendees claim this as a tax-deductible business training expense. Please consult your accountant for advice specific to your country or tax situation. We’re happy to provide a tax invoice upon request.

Absolutely. We know many brands use this content for internal training - and we encourage it. One purchase grants access for your internal team (up to 3 users).

We’d love to see you there! The best way to stay in the loop is by joining our email list or email [email protected]. Our retreats are invite-only and often sell out early - so make sure you're registered to be the first to hear when 2026 opens.

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PROUDLY SUPPORTED BY

TikTok Klaviyo Pinterest

Get access to the two days of intensive live learning including BFCM platform playbooks from Pinterest, TikTok & Klaviyo.

as well as keynote panel discussions from Australia's leading founders.

UNLOCK THE REPLAY NOW

Get 16+ hours of keynote content, panel discussions & strategy sessions. Available to watch from on demand. Please note - Meta Presentation is not included in the replay.

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What you’ll unlock:

Full Day Experience

Full 2-Day Experience: Enjoy live-stream access to sessions across both summit days, capturing the complete, in-person agenda virtually.

Expert-Led Sessions

Expert-Led Sessions: Gain direct insights from Chain Social and high-profile platform partners like Pinterest, TikTok, and Klaviyo, alongside successful brand founders.

*Meta panel is not available for on-demand replay

Actionable Takeaways

Actionable Takeaways: Walk away with ready-to-use, plug‑and‑play BFCM strategies that you can implement immediately to drive results.

Meet Your Speakers

Shelby Van Zwol, Founder

Founder of Chain Social, Shelby Van Zwol leads one of Australia's top digital engines for eCommerce growth — scaling beauty, fashion and lifestyle brands into household names.

Recognised as one of B&T’s Top 3 Women in eCommerce 2025, Shelby has overseen $300M+ in ad spend and is the strategic force behind some of the most explosive BFCM results in the country.

This August, she’s pulling back the curtain on the exact strategies powering record-breaking revenue — so your brand doesn’t just survive Black Friday, but dominates it.

Amelia Cincotta, Email Specialist

Amelia is the retention weapon behind some of Australia’s best-known beauty, lifestyle and wellness brands including MECCA Cosmetica — with Klaviyo flows that convert and campaign strategy built for serious scale.

With a sharp eye for detail and deep eCommerce experience, she’s helped brands like Ena Pelly, Mossman, Saint Louve, Deering, Pilgrim and Heritage Brands unlock revenue through smarter segmentation, automation and BFCM-ready strategy.

FAQ

✶ Where can I see the agenda for the replays?
You can find the full agenda here.
✶ What brand founders are featured on the panel content?
You can find the brand founders included here.
✶ How long do I have access to the replay?
You have access to watch the BFCM Summit Replay for 90 days from purchase.
PURCHASE THE REPLAY CONTACT US

Are you ready to build a scalable, profitable digital or creative agency that runs on autopilot?

As an agency owner or creative freelancer, you've likely dreamt of reaching that next level: a business that grows without you constantly burning out, clients who respect your value, and a team that operates autonomously. But how do you get there?

Well if pricing your services feels like a huge guessing game, consistent profitability seems out of reach and preparing custom proposals that actually convert feels like a stab in the dark— this masterclass is for you.

THE PATH TO SUCCESS CAN FEEL OVERWHELMING, LIKE YOU’RE MISSING A SECRET ROADMAP — until now.

This masterclass is your invitation to see behind the scenes of how Shelby Van Zwol runs one of Australia's most successful agencies, Chain Social.

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In her Agency Accelerator Masterclass, she pulls back the veil on what it really takes to build and scale a thriving agency — stemming from eight years of experience.

Everything so generously shared from pricing your services to niching down, hiring and firing, managing cash flow, and structuring your team; this masterclass is packed with actionable insights you won’t find elsewhere.

This three hour masterclass is sure to kick start your internal fire in 2025!

Shelby covers:

1.How to find your niche and exchange value in a landscape that is ultra saturated.

2.The infamous battle of pricing your services — how to price and track profitability (from someone who does this with ease)

3.Invoicing and cash flow management practices that support agency/freelancer success!

4.Resource management including how to hire (and fire) fast

5.Structuring your team (or contractors) including what hires come first for organisational success

6.Operational considerations including client agreements, insurances and workflow systems

7.Insight to Chain Social's tech stack, subscriptions and platforms

8.Client on-boarding/off-boarding management

9.Proposal/pitch deck considerations; what needs to be included for high success rates

10.Balancing your life, business and legacy.

1.How to find your niche and exchange value in a landscape that is ultra saturated.

2.The infamous battle of pricing your services — how to price and track profitability (from someone who does this with ease)

3.Invoicing and cash flow management practices that support agency/freelancer success!

4.Resource management including how to hire (and fire) fast

5.Structuring your team (or contractors) including what hires come first for organisational success

6.Operational considerations including client agreements, insurances and workflow systems

7.Insight to Chain Social's tech stack, subscriptions and platforms

8.Client on-boarding/off-boarding management

9.Proposal/pitch deck considerations; what needs to be included for high success rates

10.Balancing your life, business and legacy.

About your host, Shelby Van Zwol

Shelby is an award-winning marketer, ecommerce angel investor and owner of Australia’s leading digital and creative agency, Chain Social. Often referred to as an ecommerce trailblazer, Shelby has successfully generated over $1 billion in revenue for her clients over the past 8 years.

Having successfully scaled new brands online such as Bangn Body, Cinnamon Baby and GEM as well as partnering with leading Australian heritage names such as Priceline, Adairs, 2XU, Wittner, Simone Perele and Le Tan are amongst her 500+ brand experience.

Why this Agency Accelerator is different

This isn’t another generic course stuffed with surface-level advice. It’s a practical, generously shared no-fluff masterclass built on real-world agency experience.

You’ll gain access to the exact processes, systems and frameworks that Shelby has used to see success at Chain Social.

This masterclass is for you if you are:

An agency owner ready to scale - but unsure of the next step

A creative and digital freelancer looking to transform their side hustle into a thriving business

Anyone who wants to see the real, unfiltered playbook behind a successful agency

INVEST INYOURFUTURE

INVESTIN YOURFUTURE

This $399 masterclass is your fast track to avoid costly mistakes, save years of trial and error, and finally build the business you’ve envisioned.

WATCH NOW $399

The information in this masterclass is intended as a general reference. It does not constitute business, legal or financial advice. All information is general, you should seek professional advice if you wish to pursue the information herewith.

© 2025 Chain Social

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© 2025 Chain Social