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Stop second-guessing your Meta Ads strategy. Master the fundamentals in our 6-hour intensive replay, and eliminate thousands spent in trial and error.

This Is Exactly How You Fix a CV That Isn’t Getting Interviews.

  • Learn the exact CV formula recruiters use to shortlist candidates

  • Identify what’s quietly costing you interviews (and how to fix it fast)

  • Understand what’s actually happening in today’s job market

  • Optimise your LinkedIn profile so it works with your CV, not against it

  • Walk away with clear, actionable changes you can implement immediately

By subscribing to Ecommerce Academy you gain access to Shelby Van Zwol's trainings, as well as specialist training by her team of experts across paid, social, email, influencer and more.

Inside the Academy you have the option to pay for a support retainer, which allows you access to 6 x 1:1 support calls each month. A senior specialist team on speed dial to support you business!

Instantly gain access to over 150+ pre-recorded modules from Meta, Google, Pinterest and TikTok media buying, as well as Instagram, TikTok and Pinterest organic social strategies that convert.

Also gain instant access to bite-sized training modules covering nailing your Klaviyo email automation, campaign and SMS strategy to the 'Why' and 'How' of Influencer Marketing.

ECOMMERCE Academy OFFERS YOU AND YOUR
BUSINESS A sustainable WAY TO GROW WITHOUT THE
NEED FOR AGENCY OR CONTRACTORS.

Empower your internal team and directly increase your ROI - our
program does not require hours of inconvenient DIY training.

IF YOUR BUSINESS FALLS INTO THE FASHION,
BEAUTY, LIFESTYLE OR WELLNESS NICHES YOU'VE
FOUND YOUR HOME!

Having worked with 500+ of the country's best start-ups and heritage brands, and
having delivered over $ 1 billion in attributable ecommerce revenue.

NOW BEFORE YOU JOIN,
here’s the catch!

WHAT ARE YOU WAITING FOR?

Unlock INSTANT ACCESS to our holistic ecommerce marketing
training, to grow your business and knowledge in 2025.

INSTANTLY access:

PSA. We have limited spots remaining! Once we're at capacity you'll need to join the waitlist.

Most Loved Masterclass

SEE MORE REVIEWS PURCHASE REPLAY Enroll Button
Reviews
Fully updated curriculum
20X sold out, now available on-demand.
Rating:5/5

Reviews
See More Reviews

1,500+
Marketers Trained

Stop second-guessing your Meta Ads Strategy. Master the fundamentals in our 6-hour intensive, and eliminate thousands spent in trial and error.

I went to the Chain Social Career Girl era event and it was so great. It taught me not only the fundamentals of Meta Ads (I knew enough to be dangerous) but also the hands on strategies to implement in my account today. Really strong recommend. Inspirational day."

Sally McPherson

Shelby and the Chain Social team are full of energy and deep expertise that is hugely v appreciated to be around. Highly recommed."

Oliver Howard

I learnt so much! The content was so informative and really well presented

Chelsea, Preta Prep

It was really fantastic and so helpful - I LOVED it!

India, Core Culture

Great insights, super practical application of knowledge and love that it was relaxed environment to encourage collaboration and questions.

Mikelea, Attached

Shelby and Adele’s experience and attentiveness to the needs of the attendees is UNMATCHED! Obsessed with the learnings, the presentation and the overall VIBES!

Montana, Moda Media

A lot of easily digestible content was covered in short period. Well put together.

Shervin, SM Consulting

This was by far one of the most educational and beneficial investments i have EVER made, actually no this IS the best investment i have ever made.

Emily, Skape Brand Haus

I thought the class was amazing! It was super inspiring to see both Shelby & Adeles knowledge on not only on Meta advertising, but also on marketing in general!

Georgia, Scissor & Stone

I had been searching for a Meta Ads master class in Melbourne for so long and finally found yours! It was amazing

Amanda

I took my employee, Mia, along to get her trained up in Meta Ads & even though I'm experienced in Ads, still took a lot of value away from the day to validate/solidify some of the strategies we implement with our clients

Sarah, Cymbal Agency

I really resonated with Shelby, Adele and Chain's approach to performance marketing that gives strong consideration to brand and strategy. Really appreciated the context and info given.

Sarah

I loved how the session helped to place structure around running ads (which works wonders on my brain!) Also, the candid hacks and tips along the way were incredibly helpful

Jen

Just blew my mind how perfect this course was for what we needed at the right time and how to structure everything

Arissa, Class A Jewellers

I have come away with so many insights and a greater understanding of Meta ads. The overall structure made it incredibly easy to follow.

Anais, Paola & Sebastian

This is NOT just another masterclass. It’s invaluable training for:

No. 1

The entrepreneur ready to scale their ecommerce business

No. 2

In-house marketers looking to dominate in their role

No. 3

The marketing professional aiming to boost their CV

No. 4

The business owner seeking to learn the fundamentals to keep their Meta Ads agency/team accountable

No. 1

The entrepreneur ready to scale their ecommerce business

No. 2

In-house marketers looking to dominate in their role

No. 3

The marketing professional aiming to boost their CV

No. 4

The business owner seeking to learn the fundamentals to keep their Meta Ads agency/team accountable

I went to the Chain Social Career Girl era event and it was so great. It taught me not only the fundamentals of Meta Ads (I knew enough to be dangerous) but also the hands on strategies to implement in my account today. Really strong recommend. Inspirational day."

Sally McPherson

Shelby and the Chain Social team are full of energy and deep expertise that is hugely v appreciated to be around. Highly recommed."

Oliver Howard

I learnt so much! The content was so informative and really well presented

Chelsea, Preta Prep

It was really fantastic and so helpful - I LOVED it!

India, Core Culture

Great insights, super practical application of knowledge and love that it was relaxed environment to encourage collaboration and questions.

Mikelea, Attached

Shelby and Adele’s experience and attentiveness to the needs of the attendees is UNMATCHED! Obsessed with the learnings, the presentation and the overall VIBES!

Montana, Moda Media

A lot of easily digestible content was covered in short period. Well put together.

Shervin, SM Consulting

This was by far one of the most educational and beneficial investments i have EVER made, actually no this IS the best investment i have ever made.

Emily, Skape Brand Haus

I thought the class was amazing! It was super inspiring to see both Shelby & Adeles knowledge on not only on Meta advertising, but also on marketing in general!

Georgia, Scissor & Stone

I had been searching for a Meta Ads master class in Melbourne for so long and finally found yours! It was amazing

Amanda

I took my employee, Mia, along to get her trained up in Meta Ads & even though I'm experienced in Ads, still took a lot of value away from the day to validate/solidify some of the strategies we implement with our clients

Sarah, Cymbal Agency

I really resonated with Shelby, Adele and Chain's approach to performance marketing that gives strong consideration to brand and strategy. Really appreciated the context and info given.

Sarah

I loved how the session helped to place structure around running ads (which works wonders on my brain!) Also, the candid hacks and tips along the way were incredibly helpful

Jen

Just blew my mind how perfect this course was for what we needed at the right time and how to structure everything

Arissa, Class A Jewellers

I have come away with so many insights and a greater understanding of Meta ads. The overall structure made it incredibly easy to follow.

Anais, Paola & Sebastian

Why you need to purchase

The game has changed. The paid advertising landscape is evolving faster than ever, and if you’re not adapting, you’re falling behind.

This masterclass is your shortcut to staying ahead of the curve, taught by two of Australia’s top industry leaders.

Together, they’ll reveal the latest strategies that power Australia’s most successful beauty, fashion, and lifestyle eCommerce brands. The masterclass is updated regularly to ensure real-time relevance.

Shelby Van Zwol

Voted Top 3 Women in Ecommerce 2025 by B&T Tech Awards. Founder of Chain Social, Australia’s leading digital and creative agency. Co-owner Saint Louve Skincare and DONE Haircare.

β€œI built this masterclass because I kept seeing brilliant founders and marketers hemorrhaging budget on Meta Ads – because nobody had ever shown them the actual system. After managing over $500M+ in ad spend and running my own brands, I wanted to hand over everything I know in a single day – just what works, right now.”

Adele Elliott

Head of Digital at Chain Social. One of Australia’s leading media buyers, managing over $100M in ad spend annually for brands such as:

+ 100’s more

PURCHASE REPLAY Enroll Button
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What you'll learn:

Get ready to level up your Meta Ads skills in ways you’ve never imagined.

Set the right KPIs, budgets and objectives so you stop wasting spend and start scaling with intention.

Learn the exact frameworks we use to build campaigns that hold performance – even as spend increases

Understand how Meta actually finds buyers today β€” and how to work with the algorithm, not against it.

Know exactly what ad formats to use at each stage of the funnel with real examples that convert.Plus enjoy a live interactive β€˜motivator’ workshop.

Watch campaigns built in real time β€” including Awareness, Advantage+ and Dynamic Product Ads – so you can replicate them with confidence.

Learn how to read performance properly, attribute results accurately and make optimisation decisions with clarity.

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Meta Master Meta Master add

Plus walk away with exclusive swipe files, budget calculators, and funnel templates so you can put your learnings into action immediately.

YOUR EXCUSES
SOLVED

YOUR EXCUSES SOLVED

β€œI’m not sure if this is for me.”

This masterclass is built for anyone with under two years’ Meta Ads experience – whether you’re just starting or looking to sanity-check and refine your approach.

β€œI don’t have the time.”

Prefer to learn at your own pace? The full on-demand version is available to replay 24/7 here.

β€œIs it really that good?”

Over 1,500 people have attended since 2024 and our 5-star reviews speak for themselves!

β€œWhat if I work for a service-based business?”

Our training covers foundational Meta Advertising strategies that apply to all industries. However, practical examples are geared toward eCommerce.

β€œWhat if it’s not worth the price?”

The ROI speaks for itselfβ€”this $605 investment could bring exponential growth to your business or career. Plus, it’s tax-deductible AND comes with an on-site lunch, afternoon tea and exclusive networking opportunities.

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FAQs

Yes – absolutely!

Our training is designed to apply across both eCommerce and service-based businesses.

While the examples may vary, the underlying strategy, campaign structure, and thinking remain the same – it’s about understanding how to apply these principles to your specific business model.

We’ve trained over 1,500 businesses across a mix of industries, and the frameworks we teach are intentionally built to be adapted – whether you’re selling products or services.

If you purchase the online replay, yes β€” you’ll have 120 days of access to rewatch and revisit all of the material.

Yes – absolutely.

Our training is relevant across all industries. While we often use beauty and fashion examples, the strategies and frameworks are universal – it’s about applying them to your business.

We’ve trained over 1,500+ businesses, and our approach is designed to be adapted to any brand.

Absolutely, we can tailor a custom training session to any business/team in Australia or New Zealand. Email [email protected] to discuss further.

Absolutely, when you purchase the replay you will be emailed a Tax Invoice.

Unfortunately we are unable to offer a payment plan on the Meta Ads Masterclass replay.

Meet Your Retreat Hosts

SHELBY VAN ZWOL

Director of Chain Social

13 years experience

Adele Elliott

Digital Team Lead

Nicole Alliovic

Social Team Lead

Amelia Cincotta

Email Specialist

Sidonia Barwood

Social Specialist

Aimee SmarT

Paid Specialist

PROUDLY SUPPORTED BY

TikTok Klaviyo Pinterest

Get access to the two days of intensive live learning including BFCM platform playbooks from Pinterest, TikTok & Klaviyo.

as well as keynote panel discussions from Australia's leading founders.

UNLOCK THE REPLAY NOW

Get 16+ hours of keynote content, panel discussions & strategy sessions. Available to watch from on demand. Please note - Meta Presentation is not included in the replay.

down-arrow

What you’ll unlock:

Full Day Experience

Full 2-Day Experience: Enjoy live-stream access to sessions across both summit days, capturing the complete, in-person agenda virtually.

Expert-Led Sessions

Expert-Led Sessions: Gain direct insights from Chain Social and high-profile platform partners like Pinterest, TikTok, and Klaviyo, alongside successful brand founders.

*Meta panel is not available for on-demand replay

Actionable Takeaways

Actionable Takeaways: Walk away with ready-to-use, plug‑and‑play BFCM strategies that you can implement immediately to drive results.

Meet Your Speakers

Shelby Van Zwol, Founder

Founder of Chain Social, Shelby Van Zwol leads one of Australia's top digital engines for eCommerce growth β€” scaling beauty, fashion and lifestyle brands into household names.

Recognised as one of B&T’s Top 3 Women in eCommerce 2025, Shelby has overseen $300M+ in ad spend and is the strategic force behind some of the most explosive BFCM results in the country.

This August, she’s pulling back the curtain on the exact strategies powering record-breaking revenue β€” so your brand doesn’t just survive Black Friday, but dominates it.

Amelia Cincotta, Email Specialist

Amelia is the retention weapon behind some of Australia’s best-known beauty, lifestyle and wellness brands including MECCA Cosmetica β€” with Klaviyo flows that convert and campaign strategy built for serious scale.

With a sharp eye for detail and deep eCommerce experience, she’s helped brands like Ena Pelly, Mossman, Saint Louve, Deering, Pilgrim and Heritage Brands unlock revenue through smarter segmentation, automation and BFCM-ready strategy.

FAQ

✢ Where can I see the agenda for the replays?
You can find the full agenda here.
✢ What brand founders are featured on the panel content?
You can find the brand founders included here.
✢ How long do I have access to the replay?
You have access to watch the BFCM Summit Replay for 90 days from purchase.
PURCHASE THE REPLAY CONTACT US

Are you ready to build a scalable, profitable digital or creative agency that runs on autopilot?

As an agency owner or creative freelancer, you've likely dreamt of reaching that next level: a business that grows without you constantly burning out, clients who respect your value, and a team that operates autonomously. But how do you get there?

Well if pricing your services feels like a huge guessing game, consistent profitability seems out of reach and preparing custom proposals that actually convert feels like a stab in the darkβ€” this masterclass is for you.

THE PATH TO SUCCESS CAN FEEL OVERWHELMING, LIKE YOU’RE MISSING A SECRET ROADMAP β€” until now.

This masterclass is your invitation to see behind the scenes of how Shelby Van Zwol runs one of Australia's most successful agencies, Chain Social.

Enroll Button

In her Agency Accelerator Masterclass, she pulls back the veil on what it really takes to build and scale a thriving agency β€” stemming from eight years of experience.

Everything so generously shared from pricing your services to niching down, hiring and firing, managing cash flow, and structuring your team; this masterclass is packed with actionable insights you won’t find elsewhere.

This three hour masterclass is sure to kick start your internal fire in 2025!

Shelby covers:

1.How to find your niche and exchange value in a landscape that is ultra saturated.

2.The infamous battle of pricing your services β€” how to price and track profitability (from someone who does this with ease)

3.Invoicing and cash flow management practices that support agency/freelancer success!

4.Resource management including how to hire (and fire) fast

5.Structuring your team (or contractors) including what hires come first for organisational success

6.Operational considerations including client agreements, insurances and workflow systems

7.Insight to Chain Social's tech stack, subscriptions and platforms

8.Client on-boarding/off-boarding management

9.Proposal/pitch deck considerations; what needs to be included for high success rates

10.Balancing your life, business and legacy.

1.How to find your niche and exchange value in a landscape that is ultra saturated.

2.The infamous battle of pricing your services β€” how to price and track profitability (from someone who does this with ease)

3.Invoicing and cash flow management practices that support agency/freelancer success!

4.Resource management including how to hire (and fire) fast

5.Structuring your team (or contractors) including what hires come first for organisational success

6.Operational considerations including client agreements, insurances and workflow systems

7.Insight to Chain Social's tech stack, subscriptions and platforms

8.Client on-boarding/off-boarding management

9.Proposal/pitch deck considerations; what needs to be included for high success rates

10.Balancing your life, business and legacy.

About your host, Shelby Van Zwol

Shelby is an award-winning marketer, ecommerce angel investor and owner of Australia’s leading digital and creative agency, Chain Social. Often referred to as an ecommerce trailblazer, Shelby has successfully generated over $1 billion in revenue for her clients over the past 8 years.

Having successfully scaled new brands online such as Bangn Body, Cinnamon Baby and GEM as well as partnering with leading Australian heritage names such as Priceline, Adairs, 2XU, Wittner, Simone Perele and Le Tan are amongst her 500+ brand experience.

Why this Agency Accelerator is different

This isn’t another generic course stuffed with surface-level advice. It’s a practical, generously shared no-fluff masterclass built on real-world agency experience.

You’ll gain access to the exact processes, systems and frameworks that Shelby has used to see success at Chain Social.

This masterclass is for you if you are:

An agency owner ready to scale - but unsure of the next step

A creative and digital freelancer looking to transform their side hustle into a thriving business

Anyone who wants to see the real, unfiltered playbook behind a successful agency

INVEST INYOURFUTURE

INVESTIN YOURFUTURE

This $399 masterclass is your fast track to avoid costly mistakes, save years of trial and error, and finally build the business you’ve envisioned.

WATCH NOW $399

The information in this masterclass is intended as a general reference. It does not constitute business, legal or financial advice. All information is general, you should seek professional advice if you wish to pursue the information herewith.

Introducing

Chains Meta Ads
Budget Calculator

Built by Chain Social. Used by brands, agencies and freelancers who want clarity.

GET THE META ADS BUDGET CALCULATOR $19

Instant download. One-off purchase.

A clear, easy-to-use forecasting tool that shows you:

How much you need to spend to hit your revenue target

01.

Whether your current metrics support that goal

02.

What needs to improve if they don’t

03.

No over-complication.
Just numbers that make sense.

What this calculator helps you understand

01.

The relationship between Revenue, Spend & Performance

02.

Why AOV, CPM, CTR and Conversion Rate matter so much

03.

How small improvements compound into major revenue gains

04.

Where your current Meta Ads performance is holding you back

You’ll instantly see whether you need:

MORE BUDGET HIGHER AOV BETTER CREATIVE STRONGER CONVERSION RATE
.... oR ALL FOUR

What You’ll Get

01.

Meta Ads Budget Calculator (instant download)

02.

Ecommerce & Leads Based Calculator

03.

Two Industry Experts Showing you how to use and interpret the calculator

Automatic forecasting of:

REQUIRED AD SPEND TRAFFIC NEEDED SALES VOLUME REQUIRED

If you want to stop guessing and start
planning properly – this is for you.

Built by

CHAIN

This calculator was custom created by Chain Social, using the same forecasting logic we apply across our client accounts.

Our Digital Director, Adele, deep dives into the strategy behind paid ads budgeting β€” breaking down how to allocate spend for maximum ROI, and which metrics actually move the needle.

Stop guessing your Meta Ads budget.
Start forecasting with confidence.

GET CHAIN’S CUSTOM BUILT META ADS BUDGET CALCULATOR Instant access. One-off purchase.
Introducing

The CV Masterclass That
Gets You Interviews

The CV
Masterclass
That Gets You
Interviews

GET INSTANT ACCESS $39

Built by Haus of Chain.
Backed by real hiring insight.

YOU’ve GOT THE EXPERIENCE, the skills and yet? crickets.

The job market is brutal and a mediocre CV isn't just unhelpful; it's actively working against you.

The good news? Getting shortlisted isn't luck - it's a formula.

And after a decade in recruitment, I'm handing the formula over!

This is a no-fluff, no-gatekeeping, straight-to-the-point masterclass built on a decade of real recruiting experience. No padding, no obvious tips you've already Googled - just the specifics on how to get shortlisted.

UNLOCK THE BEST CV YET

What You’ll Get

01.

On-demand video masterclass - watch it in your own time, and rewatch it before every application.

02.

Four CV Master Moves from a recruiter with 10+ years of experience

03.

Latest insight on market trends, what's dictating the recruitment market, and how this might impact your applications

04.

Why your Linkedin matters just as much as your CV (spoiler: it's often seen first)

05.

Immediate access - no waiting, no scheduling

All for $39.

That's less than a round of drinks for advice that could land you your next role

Yes, I want in $39

Presented by:

caity read

people & culture leader
Caity Read is a strategic
People & Culture leader with deep expertise in organisational design, capability development, and building high-performance cultures that enable business growth.

With experience across high-growth brands like Bondi Sands, elite performance environments within Australian Rules Football (AFL), and her current role at Chain Social, Caity designs HR and business frameworks that act as growth levers, aligning people strategy with commercial outcomes. Caity's experience includes building the team behind one of Australia’s most successful global brands...

Stop guessing your CV.
Start applying with confidence.

GET THE CV MASTERCLASS Instant access. One-off purchase.
Introducing

200 Subject Lines that
Actually Get Opened

Built by Chain Social. Used by brands and agencies who want emails that actually get opened.

GET THE PLAYBOOK $39
Instant download. One-off purchase.

Designed to do the heavy lifting for your open rate.

200+ proven subject
lines - never write a
subject line from
scratch again!

01.

200+ preview
text lines that pair
perfectly with each
subject line

02.

Best practice
framework so you
understand why they work -
not just what to copy

03.

You have limited space (and time) to convince subscribers to open your email, so every character counts.

The average person receives over 100 emails a day.

With 392.5 billion emails projected to be sent daily in 2026, inbox differentiation and sender reputation are more critical than ever.

This swipe file gives you the shortcut - subject lines and preview text our team has tested, refined and used across Australia's leading ecommerce brands.

What You’ll Get

01.

A curated spreadsheet with 200+ subject lines we love - categorised by campaign type, goal and industry

02.

A companion spreadsheet with 200+ preview text lines that extend and support your subject lines

03.

Our best practice framework covering personalisation, urgency, curiosity, length, A/B testing and emoji strategy

04.

Do's and Don'ts summary so you avoid spam triggers and write copy that converts

05.

Industry benchmark data (2026) including open rates, CTR and click-to-open rates so you can measure what "good" looks like

You’ll instantly have:

subject lines that spark curiosity preview text that seals the open a framework you can reuse forever

Built by

CHAIN

This swipe file was curated by Chain Social's email marketing team, using the same subject line strategy we apply across our client accounts.

Our Email Specialist, Amelia Cincotta, has led retention strategy for some of Australia's best-known beauty, lifestyle and wellness brands β€” including MECCA Cosmetica, Ena Pelly, Mossman and Heritage Brands.

Stop guessing your subject lines.
Start sending with confidence.

GET CHAIN’S OPEN RATE PLAYBOOK Instant access. One-off purchase.

Β© 2026 Chain Social

Contact

Β© 2026 Chain Social