Your website audit starts here.
Two free tools for our Chain Pod listenership — because before you scale your ad spend, you need to know your numbers.
You listened. You did the maths. Now here’s what to do with it.
We walked you through the equation that sits behind almost every e-commerce revenue goal:
Revenue = Average Order Value × Conversion Rate × Traffic.These two downloads are your next step.
Work through the CRO Checklist first, audit your foundations before you touch your budget. Then use the Meta Ads Budget Calculator to reverse-engineer your spend based on the numbers that actually matter for your business.
DOWNLOAD:
CRO Checklist
With rising CPMs across Meta and TikTok, you can't afford to keep paying for traffic that doesn't convert.
DOWNLOAD:
Meta Ads Budget Calculator
Know your numbers, optimise with confidence. Plug in your AOV, conversion rate and traffic to work out exactly what your budget should be doing.
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